My New Mom One Year Retrospective

Posted by on May 13, 2013 in Featured, Lyndit | 0 comments

As the kiddo is happily distracted in the other room, I begin to inhale a bite of dinner. A few bites in and my husband channels his agile-engineering-manager personna and begins a parenting retrospective. My ears perked up, intrigued, ready to see where the conversation would go. While traditionally has walked the professional business focused line, this post is a little different. I want to share with you a snapshot into my first year of being a new Mom and still being LyndiT. I am going to take the simple route, so let me know if you are interested in more than bullet points possibly followed by a generous sentence. What Do You Want to Bring With You? Looking back on the last twelve months, this question is really looking for the best of the best. What worked well, what was enjoyable, a lesson learned, an obstacle overcome, and epiphanies. Adventure! Everyday seek out even a small adventure that expands the world a smidgen. Having a hard time, not giving me a hard time – Wobbly, unstable mobility, primitive ability to verbally communicate, short battery of energy that needs to be refueled and recharged regularly. This is only the first two pages in the novel of things this kid is going through and it’s tough. Acknowledging the cheerleaders – those who have become our family pillars are heroes. Whether we have been friends since before puberty or met recently, I have been impressed at those who pause their personal and professional lives to cheer my little growing family on. Keeping the “Thank you,” “That meant a lot,” and “I am grateful you are in my life” phases handy and accessible. What Do You Want to Leave Behind? Rush here, rush there – The theme of Holidays is now officially “delicious” and with that new tradition also comes the tradition of not rushing here and there. Stay awhile, enjoy, and strike up a conversation! Saying “Yes” too often – One lesson that I am looking forward to passing down is being able to say, “No, but thank you!” Unless I am excited about it, I am not taking on anything extra. For those things that really make me feel energized I am happy to say, “yes!” with clear expectations. Overall the first year of being a new mom can only be classified as an amazing, epic adventure (epic is being appropriately used here). I have learned to get to know myself in a whole new light. As a professional, the lessons this tiny person has taught me more than apply, they were...

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Talent, Opportunities & Events: Introducing LT Connect

Posted by on Mar 29, 2013 in Featured, LT Connect, Lyndit | 0 comments

During the summer I summon folks from all over the area to our little farm. I lure them with the promise of smores, pony rides and the best part – great company! From Seattle to Olympia and beyond, people make the drive to spend the evening around a toasty campfire sharing, laughing and connecting. We Need Communities Now More Than Ever And connecting people creates communities. From sea to shining sea, we need each other to tip the scales making our conversations, efforts and energy invested in constructive directions. Why Was LT Connect Created? I love connecting people. While I haven’t had any success as a romantic match maker, I have had success connecting great people that over time have evolved to become impressive communities. What is LT Connect? In my tiny neck of the woods technology is what bridges the lakes, oceans and miles. Right now, LT Connect is an email newsletter delivered to inboxes around the world! Inside this newsletter are short highlights of people and their companies looking to hire new talent appropriately labeled Opportunities, folks looking for a new job labeled Talent, and, last but not least, events happening that will foster the goal of supporting and connecting people. Why Should You Subscribe to LT Connect? You want to connect to people! You are looking for a new job: The newsletter will deliver opportunities to your email including a person you can directly contact or you can submit your profile to be included and showcased in the newsletter. Hunting for talent is hard: LT Connect delivers two things to people looking for talent: profiles of job seekers and a targeted, highly engaged audience to spread the word about your job opening. High Value Events to Attend: It would be easy to go to an event every evening; LT Connect filters upcoming events to those that have a mission of supporting and connecting people. Help Others & Support the Community: Here is your chance to connect job seekers to new opportunities. Introduce these talented individuals to contacts you believe would have some natural chemistry. Don’t hesitate to share opportunities or an event that someone you know would appreciate or benefit from. What To Expect in LT Connect There is no mystery meat in this newsletter. All content is approved by the people and companies featured. Currently, LT Connect is gravitating to the greater Seattle area, as you participate it will evolve to serve communities outside the greater NW area. How Can I Add My Info? It’s easy, email me. Send me a short description, a photo and appropriate links to be reviewed. You will feel my beaming smile when I receive your email and we will coordinate when your post will be sent out to the masses. Last but not...

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Does Marketing Feel like Hiking a Mountain?

Posted by on Mar 11, 2013 in Featured, Lyndit, marketing | 0 comments

There was a time when I used to hang out with a couple of Iron Man athletes. They pitched and sold me on the idea that hiking up Mt. Si (a 4 mile, steep, repetitive scenery and deceivingly difficult hike) was an easy morning thing to squeeze in. I trusted them, and I trusted my abilities as during those days I was actively suffering at Crossfit, hiking regularly and could even splurge at Dairy Queen without a budge on the scale. There was no easy button, and if there had been one I would have stomped on it with every last bit of energy I had. Like Marketing, it’s miles, the sweat and the feet on the ground that go the distance and get the results. Pushing the Limits, Enjoy the PB&J While I may have oversold myself as an athlete or my Ironman friends overestimated my abilities I found myself hiking up the mountain pretty unprepared for success. I clearly remember asking my two super-human friends if I should bring something, like water. “Naw, you will be fine” they incorrectly reassured me. At the top of the mountain, I realized two things: keeping up with people that can run 5 minute miles for 26+ miles is almost impossible without contemplating jumping off the trail and, hiding in the bushes, I also learned that after you suffer for 3+ hours and finally get a chance to sink your teeth into a donated PB&J sandwich it will be the most delicious thing you have ever eaten. “Anyone who wants success in their business better be prepared to work hard on marketing.  It is part of the day-to-day work that will fuel your business. BUT if you want to sustain for the long-haul and not frizzle-fry, then figure out how to work SMART vs. working HARD on your marketing.” Lorrie Thomas, Web Marketing Therapy Become Scrappy If I hadn’t made it to the top of Mt. Si, I would have never known what it would take to do it. I have worked with a lot of underdogs and a few champions; some of those businesses rose from the bowels of Google to be first in every highly qualified search and converted visitors beautifully into users. Emails were sent out announcing to the whole company that our team successfully brought another customer on board which was the baton for other teams to take it from there. In other roles, I called upon the team and my marketing MacGyver skills. As a team, we massaged leads, sometimes for more than 6 months, before we got a nibble back. The idea of gently poking leads on a regular basis paid off. Leads converted or unsubscribed and the grueling customer lifecycle became less a stretch of patience and more of...

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Who are you? And other questions I ask myself.

Posted by on Dec 18, 2012 in Featured, Lyndit, marketing | 0 comments

While Robin Hood, Rosie the Riveter and Gollum are seriously lacking in the social media scene, most of you reading this could tell me who they are. While you have better odds at winning the lottery than getting a resume from one of these folks, you could imagine if their CV came by your desk. Robin Hood would be a very personable guy to work with, however, he might need some extra training to become a barista. Rosie the Riveter would undoubtedly motivate staff to increase production by 200%. Meanwhile, Gollum might apply for a loan to open an antique jewelry business. The question of “Who am I” or even “Who are you?” can be a daunting one to answer. A few years ago I attended a conference hosted by Frank Kenney, called Bigfoot. An afternoon of educational sessions led by various experts in our area was great, however, the lunch keynote was ultimately what I needed to hear. Through  story, Rabbi Daniel Lapin shared how important it was to tell people who you are. He shared that it used to be that merchants would give themselves a descriptive last name to help promote their skills hence Goldsmith. The idea was to introduce yourself and immediately share how you could be of service and provide value. Explore the Question: Who are you? Everyone has a complex and evolving identify  Personally, I struggle with the idea that I could bottle up “me” into a clear cut vanilla flavored description. A few sentences? That doesn’t seem to cover even half of it. The challenge: create a straight forward, to the point and clear statement. I struggled with the thought that I needed to squeeze the essence out of my previous job titles in order to get the purest version of my skill set. Which wouldn’t be true as I am not my job title. I began writing down a list of prompts in hopes of guiding myself to the answer of “who am I?” Is there a common theme at the core of the majority of my jobs? What skills have risen to the surface and become my “cream” abilities? What are my job weaknesses? Where do I want to be working? What is my big picture goal of working? If I could do any job right now with the skills and resources I have what would it be? What do I truly dislike doing? What problems can I solve? What are my boundaries and requirements? Where do I want to be in one, three and five years? Where to Tell People Who You Are It’s time to do a little cleaning, dusting off of old profiles, and refocusing my pitch to those looking in from the outside. Places I...

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Balancing Baking, Decorating & Eating Cake

Posted by on Jul 19, 2012 in Entrepreneur, Featured, Lyndit | 0 comments

Optimistically, I have had faith in the concept that impossible doesn’t really exist. The credit for that thought goes to my inner child with a vibrant and overactive imagination. In reality, I know there are limits. Our culture is in puberty. It seems to have gotten stuck in the forgot-deodorant-for-PE stage for awhile now. There are parts that just plain stink. The most recent growling, hissing and feather ruffling around the waterhole came from the idea that women can’t have it all. Let me wet my whistle and step up onto this here soap box. As I type this post, I have a ten week old baby peacefully slumbering on my lap. I am coming up on three months of attempting to balance life that can only be described as juggling cats trying to avoid a bath. Entrepreneurs take on washing reluctant cats every day. The ones I would label as successful struggle to balance their personal resources between directing their idea’s life and riding along with the waves of life. Opportunities come up that would be marketing gold for a future self-cloning company like having to choose between hopping on a plane to pitch to a potential investor or going to their daughter’s high school graduation. I get it – the pressure is on. “The decision to step down from a position of power—to value family over professional advancement, even for a time—is directly at odds with the prevailing social pressures on career professionals in the United States.” – Anne-Marie Slaughter, The Atlantic Going it alone gives impossible a permanent residence. “When you work together with your teammates, you can do remarkable things. If you work alone, you leave a lot of victories on the table.” – John C. Maxwell, The 17 Essential Qualities of a Team Player Both chapters of starting a business and having a baby bring out your true fans. These are people that are willing to help you vacuum up the impossible and set it out with the trash. Our culture in the haze of “I’ll just do it myself” takes on more weight than was ever meant to be carried by one person. Too often I see people quick to point out faults while they are slow to acknowledge and celebrate progress. We build cheap bridges, expect them to hold up without maintenance and are disappointed when they fall when we most need them. Reality is photoshopped, glued onto billboards and marketed as “You can have it all!” with an asterisk at the bottom, results not typical. I want to bake my future, decorate it with experience and then share it in celebration with my friends and family. If anyone says the sole...

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Why I Became a “Bee”

Posted by on Apr 19, 2012 in Featured, Lyndit | 0 comments

Storytelling is a powerful way to get around the product lingo and share insights from behind the scenes. I was delighted to share my story about why I joined and stuck with BizeeBee. As many of you already know I haven’t taken on any other products for over a year, except occasional non-profit work. I have been happy to be buzzing for BizeeBee! Over many cups of coffee, tea and hot chocolate, a lawyer/serial startup angel investor and I shared a lot of ideas. NW rain bucket style of ideas! Our conversations, typically twice a week, revolved around creative, however-scrappy ideas for user acquisition, marketing and building a startup. We talked product, the ups and downs of being on a small team, and thoughts around what has and hasn’t worked. Then I got this funny feeling one day after a meeting: I sat down in my car, closed the door and was positively beaming. I had a genuine feeling of pride in being able to be confident and honest without hesitation. Everytime I sat down, I knew I had to be focused, channel a goalie ready to be defensive with metrics and offensive with strategy. Not that our casual coffee dates were anything like a courtroom, however, I can see how lawyers enjoy a the flavors of debate. Our conversations were around a startup I had recently joined: BizeeBee. Read the full post on...

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