Can you believe that 2011 is just around the corner? For all businesses getting social was the theme being sung over and over by their marketing advisors. Tweeting and writing blog posts sounded like a great idea, however it is never the idea it is the execution. Here are 11 things you can start to plan for, create responsibilities in your team to handle and execute in the coming year.
- WordPress – You don’t need a super fancy design to make your website great. What you need is a clean site, that allows you and your team the ability to update, add images, events, tweak and tweak content
- Blog – Regular blog posts are a way for your current customers, potential customers, business partners and community to get to know your business. Share news, updates, promotions, employee highlights, answer customer questions and share videos. Plus, with WordPress you can create multiple blog posts and schedule out when posts will be posted live.
- Email Newsletters – Recommend using MailChimp – Start out with their Always Free Service that gives you up to 1,000 email subscribers, and up to 6,000 emails sent a month. No limiting features and easy reporting.
- Facebook Fan Page – Create a page that you can engage with your businesses’ existing fans. Another place to showcase news about your business, upcoming events, photos, and videos.
- Twitter – Join in the conversation happening about your business, industry and brands. Starting an account is easy, spend some time listening and getting to know where to engage.
- Biznik – Takes a village to be successful. Get to know local entrepreneurs, business owners and more through events, while showcasing your business, skills and interests.
- Teach a lesson – Consider taking your business knowledge and expertise to the classroom and offer a class through Teachstreet. Building your personal brand while also helping others learn about your industry or subject.
- Update Listings: From Google Places, Foursquare, Whrrl, CitySearch to Yelp spend time claiming your business listings, updating information and adding photos. Monitor the accounts to see what your customers are saying about you.
- Get on YouTube: Create a YouTube channel and then bring out your little digital camera. Create short informational videos about you, your business, ideas and questions.
- Google Alerts: Be emailed every time Google finds keywords about your business, brand or about you. Find out who is talking and where.
- Read & Comment: Find blogs in your industry, where your customers are and give the author feedback, and reflections on their insights.
Looking forward to seeing all of your businesses engaging online with social media, email marketing and by writing great valuable content.