Most marketing professionals were not sitting at the kitchen table at 5 years old saying, “Mommy, when I grow up I want to look at spreadsheets, create detailed project plans, design buttons for users to click on and sit through 40 slide PowerPoint presentations!” However, most of us started out with a few things that brought us to the marketing arena with quite a bit of passion. You know what I am talking about. That box of 100+ color crayons with the sharpener on the back. The Cadillac of crayon collections. We had a passion early on for the creative process. We enjoy having the right tools to be creative and love sharing our passion for creativity with just about anyone.
So how does that translate into our adult lives? As marketing professionals we are sitting in front of a spectrum of career options that is constantly evolving.
A few core positions in marketing:
- Search Marketing
- Project Management
- Social Media
- Public Relations
Employment change. Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers. – Bureau of Labor Statistics
The list goes on and the trick for most of us really comes down to the question of what do we want to be when we “grow up“?
The spectrum is so large that experience and networking are just about the only ways to get a good sense of the options available. Plus, this field is so diverse that you also have to consider the whole package of the position. Do you want to crunch numbers and watch Webtrends traffic, design the next hit application for the iPad, be the hub of all the action coordinating the synchronized implementation or create your own by building the brand of a startup?
Everything is like a pair of shoes. You need to find what fits you best.